By: Matt Dean

10 Reasons Your Home Is Not Selling!

Tags: selling a home, pricing your home, why your home is not selling

Every home owner wants their home to sell quickly. The sooner you can stop the parade of curious buyers through your home, the better, right? 

In order to make sure your home sells quickly, I've gathered a list of the "Top 10 Reasons Your Home Is Not Selling!"

  • Your asking price is too high. We all think our home is special and worth more than the neighbours, and while your asking price may have seemed reasonable when you first put your home up for sale a month ago, buyers are now comparing your home to the two homes down the street that have sold since, and more than likely, for much less. Sometimes a tweak in your asking price is all that's needed to pull those buyers in and see the value in yoru home. Don't foget, a Buyer's agent will do a market analisys on your home to determine the market value. Unless your home is in a very desirable neighbourhood with very low inventory, few buyers will pay more than a home is worth.
  • The photos of your home are not great, or non-existent. Probably one of my biggest pet peeves is when a house is up for sale but there are no interior photos of the home. How can your expect buyers to be interested in seeing your home if your real estate agent only posts two blurry iPhone photos of your bathroom and kitchen, and that's it! Or even worse, no photos at all! Buyers are visual, and they want to be able to picture your house before they even step foot into it. This is why I take many photos and try to show the homes space and features in the best light. Multimedia is paramount in selling a home in today's market.
  • You haven't been flexible about allowing showings. Expect to get requests for showings at 9:00am on Sunday mornings, at 8:00pm when you're trying to put your kids to bed, and during your family dinner. The more flexible you can be in allowing showings, even when they are booked on short notice, the better. Every showing that you turn down, is a potential buyer you are turning away. I have personally been turned away and the buyers bought another house almost identical to the one we could not see. Also, the more accomadating you can be, the quicker you will sell and can get back to your life!
  • You stay home during showings. If you are home when buyers come for their showing, your presence will make them uncomfortable. A buyer already feels like an intruder when they are viewing someone's home, but if the home owner is there while they look around that feeling is multiplied. If you are home, you can pretty much guarantee that buyers will spend less time in your home, and l will not feel comfortable asking questions to their agent knowing you are within earshot. For your own benefit, leave your house. Go get groceries, take a walk around the block a couple times, drive to Starbucks, or sit in your car down the street if you don't want to go too far. Again, the more accomadating you can be, the quicker you will sell and can get back to your life!
  • Your home is vacant and not staged. Photos of a house with no furniture or decor make it hard for a buyer to visualize themselves living in your home, let alone get excited about going to see it. Spending the money to have your house staged can go a long way. It gives the home a "lived in" feel, even if no one is actually living there. It also helps buyers visualize how they could use the space. When vacant houses aren't staged, it's easy for the buyers to jump to the conclusion that the seller is desperate to sell and will accept a low offer. It doesn't have to be extensive, however, it has been proven that staged homes sell faster and for more money than vacant homes. Even if it's just the main rooms.
  • Your house isn't in showing condition for each showing. Your home should be clean, tidy, and smell fresh (but don't over do the air fresheners, or buyers will think you are trying to hide something) for each and every showing. Hide clutter, empty the kitchen garbage, put dirty dishes in the dishwasher instead of the sink, run the vacuum through quickly. A clean home is an inviting home. Set the dining room table as if guests were coming for dinner, or light some candles. Make it so buyers won't want to leave!
  • You're ignoring feedback. Some agents will share feedback with your listing agent after they show your home to clients. Sometimes the feedback is for things you have no control over, like the buyers didn't like that the home had a small backyard. However, if you get feedback about buyers being turned off by the decor/paint colours, the price being too high, or your "friendly" dog who spent the whole showing barking them, you might want to address these issues before your next showing. 
  • You don't have local and global exposure on the internet. If you have hired a real estate agent to sell your home who is not skillful in web exposure, you are losing out. Approximately 97% of all buyers start their search for a home on the internet. Canada has a very high percentage of foreign investors and immigration is the driving force in our real estate market. Your real estate agent must have a strong internet presence and know how to get your home in front of the global market on the internet. If your agent has simply been put your home on the MLS and is sitting back and waiting, that could explain your lack of showings. That is why I always create a Uniqie Website for all my listing, with lots of extra pictures, video, What's Near, and more! 
  • Your real estate agent has gone MIA. If the last time you heard from your real estate agent was the day he/she put the For Sale sign in your front lawn, it might be time to ask them why your house hasn't sold. A great agent will keep you updated about what homes have sold for in your neighbourhood since yours went up for sale, will share any feedback they get from other agents, and will work hard daily to get your home sold. After all, isn't that what you hired them for?! This is why I have my 5 Written Guarantees when selling your home. If I don't do what I say I will, it's money in your pocket!
  • Your listing is stale. If the seasons have changed since you first put your home on the market, it's time to have new photos taken of the exterior of your home and to "refresh your listing." This means that your home would be taken off the market temporarily and then re-listed with new photos and possibly a new price. The number of Days on Market would start again at 0, which looks a lot more enticing to a buyer than 97 days on the market. Also, the buyers who are receiving Daily Property Matches will see your home pop up, even if they may have seen the old listing, giving you more exposure.

 So, call me today @ 416-450-4503 and let me show you how my exceptional marketing and exposure can help you sell your home in the least amount of time and hassle for your family and  for the most money the current market will bear.

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