It’s January, and it’s cold outside and there may be snow. You’re anxious to sell your house, but you think January can’t possibly be a good time to put your home on the market. I mean, who wants to go out in that kind of weather? Most will tell you that April is a much better month to put your house on the market. I have had great success selling in January (even December can be great), and her is why...
1. There are fewer houses on the market – you’ll have less competition and a greater chance of getting an offer. Simple supply and demand rules.
2. Anyone house hunting in January is serious about buying – the tire kickers are at home where it’s warm.
3. January is the biggest month for corporate employee transfers. Buyers being transferred to your area don’t have the luxury of time – they’re ready to make an offer on your house right now! They have less "Walk Away Power" and therefore will negotiate with less games.
Tips for a successful winter home sale.
- Have summer photographs of your home displayed to show prospective buyers. I take outside pics in the fall, at the latest whenever possible for my winter listing.
- Keep driveway and walkways clear of snow and ice. Put matts outside and inside the front door to clean boots.
- Turn up the heat prior to showings – when possible, turn on the fireplace to add ambiance. A cold house will have potential buyers rushing to get out and less likely to feel drawn to your home.
- Bake a batch of cookies to fill your house with a welcoming, feel-good aroma - but leave me a few :)
- Encourage buyers to linger longer by leaving 'soft' jazz or classical music playing in the background.
- Prepare a ‘take-away’ list for buyers – highlighting the wonderful winter AND summer activities in your area.
Call me anytime to discuss how selling now may be right for you!
MATT DEAN, Realtor